Women in Family Firms: Unsung Heroes of Business-owning Families
Go-to-Market Strategies for Women Entrepreneurs
ISBN: 978-1-78973-290-0, eISBN: 978-1-78973-289-4
Publication date: 6 September 2019
Abstract
Women are becoming more and more visible in family firms. They appear to be the adhesive that bonds the family together and may, therefore, help explain why some families are a key source of strength for their business while others struggle to maintain family harmony and business success. Yet, these women face many challenges in working for their family’s business. In this chapter, we offer a brief review of the literature as related to the historical perspectives in terms of CEO wives and daughters and concerns about primogeniture. We conclude with a discussion on progress and capture the experiences of women working in their family’s business.
Keywords
Citation
Eddleston, K.A. and Sabil, G. (2019), "Women in Family Firms: Unsung Heroes of Business-owning Families", Crittenden, V.L. (Ed.) Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited, Leeds, pp. 185-194. https://doi.org/10.1108/978-1-78973-289-420191023
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited