Longevity: The Future for Women, Entrepreneurship and Eldercare

Abstract

The aging world population provides a unique opportunity for women and entrepreneurs to shape their long-lived futures. Women control the purchasing power and healthcare decisions in most families and, over the next few decades, will control most of the world’s wealth. Entrepreneurs will continue to create new platforms, products, and services for the two billion people who will reach age 60 by 2050. Yet, the future is not without challenges. Most products and services are designed around the family and the expectation that family members will be involved, even remotely, with the care of aging relatives. Family caregiving strains careers, health, and savings; planning for longevity is no longer an option but a necessity. The chapter provides rich detail about current innovators in the healthcare and eldercare ecosystems and offers specific guidance for navigating the aging journey successfully. Importantly, it highlights the role of women as entrepreneurs and innovative leaders in the longevity economy.

Citation

Benvenuti, J.S. (2019), "Longevity: The Future for Women, Entrepreneurship and Eldercare", Crittenden, V.L. (Ed.) Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited, Leeds, pp. 175-184. https://doi.org/10.1108/978-1-78973-289-420191022