From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story

Abstract

In this chapter, we focus on three-time Emmy Award winner Faith Salie, who is a writer, performer, commentator, actor, and journalist. We illustrate Salie’s successful entrepreneurship with regard to her personal brand. Salie details the obstacles and challenges to her success, as well as how entrepreneurship is different when the brand you are promoting is your own. Four strategies for an entrepreneur whose personal brand is her marketplace product are described.

Citation

Bal, A.S. and Weidner, K. (2019), "From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story", Crittenden, V.L. (Ed.) Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited, Leeds, pp. 35-42. https://doi.org/10.1108/978-1-78973-289-420191005