De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People

Abstract

Amelia Ceja is the president and CEO of Ceja Vineyards. Amelia grew Ceja Vineyards from a fledgling company producing only 750 cases annually to a well-respected winery, with wines that were served at the inauguration of President Barack Obama and wines that are served at top restaurants all over the world, including the three-Michelin-star restaurant French Laundry. The chapter presents a comprehensive overview of how one woman with a strong vision for success, motivated by perseverance and hard work, used familia, mentorship, customer knowledge, and flexibility as her go-to-market keys to success.

Citation

Bal, A.S. and Weidner, K. (2019), "De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People", Crittenden, V.L. (Ed.) Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited, Leeds, pp. 17-24. https://doi.org/10.1108/978-1-78973-289-420191003