Digital Transformation in Sport and Social Media

Abstract

There has been a digital transformation of the sport industry that has resulted in an increase in the number of startups. Technological innovations derived from big data and social media have altered the way entrepreneurship is embedded in a sport context. This has influenced more technologically enabled sport startups that are driving change in the global economy. This chapter discusses the role of digitalization in changing existing business models and fostering a more entrepreneurial ecosystem. This includes focusing on technological innovations such as the impact of cloud computing and other data changes.

Citation

Ratten, V. (2020), "Digital Transformation in Sport and Social Media", Ratten, V. (Ed.) Sport Startups: New Advances in Entrepreneurship, Emerald Publishing Limited, Leeds, pp. 89-104. https://doi.org/10.1108/978-1-78973-081-420201007