Sport Startups: What are They?

Abstract

Sport startups are a specific form of new business venture that enters the market in a fast manner. There has been more emphasis on sport startups due to the need to capitalize on innovations particularly digital types in the global business environment. The increased competitiveness of the sport industry has meant a need for startups to fill gaps in the marketplace. As a result, more entrepreneurs have become interested in startups due to the way they offer quick market entry, which is particularly important in dynamic environments. This chapter highlights the role of sport startups in the global economy by focusing on their advantages in terms of usefulness thereby offering a new theoretical and practical approach.

Citation

Ratten, V. (2020), "Sport Startups: What are They?", Sport Startups: New Advances in Entrepreneurship, Emerald Publishing Limited, Leeds, pp. 1-15. https://doi.org/10.1108/978-1-78973-081-420201001