The Hotel Managers’ Attitudes Towards Environmental Responsibility. An Empirical Study from Ecuador

Abstract

This chapter investigates the environmental behaviours of three, four- and five-star hotels in Azuay (Ecuador). The methodology involved a quantitative research that measured the relationship between environmental responsibility (Gallardo, Sanchez, & Corchuelo, 2013) and stakeholder engagement (Kostova & Roth, 2002; Llamas-Sanchez, García-Morales, & Martin-Tapia, 2013; Vargas-Sánchez & Riquel-Ligero, 2012). The main findings suggest that the managers of the hotels implement environmental practices as they reduce waste, gas emissions and recycle materials. These practices are aligned with Ecuador’s extant legislation and regulations. In conclusion, this contribution implies that the hotels’ managers ought to communicate about their environmental responsibility with their stakeholders, including the employees, suppliers and customers.

Citation

Dolores Sánchez-Fernández, M., Martínez-Fernández, V.-A., Campoverde, B.G.A. and Jaramillo, J.G.V. (2018), "The Hotel Managers’ Attitudes Towards Environmental Responsibility. An Empirical Study from Ecuador", Camilleri, M.A. (Ed.) The Branding of Tourist Destinations: Theoretical and Empirical Insights, Emerald Publishing Limited, Leeds, pp. 169-184. https://doi.org/10.1108/978-1-78769-373-920181010