The Development of the Agritourism Sector in Campania, Italy

Abstract

Many travellers are increasingly visiting destinations’ natural environments as they seek extraordinary experiences that are different from their usual lifestyles. Very often, they demand agritourism experiences in rural settings. This development has inevitably led many businesses to provide agritourism services to meet these tourists’ needs. In this light, this chapter explores the agritourism sector in Italy. The aim of this chapter is to analyse the agritourism supply in Campania. It analyses the main success factors which can affect the development of agritourism industry in the region. This contribution study is divided into three parts. The first part presents a brief introduction as well as a definition for agritourism. The second part provides an overview of this industry sector in Italy, as the researchers analyse official statistical data on this topic. In conclusion, the authors imply that there are opportunities for the growth of rural tourism in Campania.

Citation

Caprio, V.D., Wiltshier, P. and Corte, V.D. (2018), "The Development of the Agritourism Sector in Campania, Italy", Camilleri, M.A. (Ed.) The Branding of Tourist Destinations: Theoretical and Empirical Insights, Emerald Publishing Limited, Leeds, pp. 83-95. https://doi.org/10.1108/978-1-78769-373-920181005