Index

Nikos Smyrnaios (Université de Toulouse, France)

Internet Oligopoly

ISBN: 978-1-78769-200-8, eISBN: 978-1-78769-197-1

Publication date: 10 September 2018

This content is currently only available as a PDF

Citation

Smyrnaios, N. (2018), "Index", Internet Oligopoly (Digital Activism and Society: Politics, Economy And Culture In Network Communication), Emerald Publishing Limited, Leeds, pp. 165-174. https://doi.org/10.1108/978-1-78769-197-120181009

Publisher

:

Emerald Publishing Limited

Copyright © Nikos Smyrnaios


INDEX

Acxiom
, 122

Adobe
, 75, 122

AdSense
, 60, 125

Advanced Research Projects Agency (ARPA)
, 16

ARPANET
, 18–19

convergence of design and use
, 17–18

free circulation of information
, 19–20

progressive project
, 16–17

Advertising dominance of internet
, 107

collecting and using users’ data
, 119

Facebook advertising
, 126–129

Google advertising
, 123–126

personal data market
, 121–122

programmatic trading
, 122–123

tracking methods
, 119–121

critique of advertising
, 108

advertising heteronomy
, 112–113

audience as a product
, 111–112

critique of advertising discounted
, 114–115

mass culture and advertising
, 113–114

public policy, influence on
, 109

two-sided market
, 109–111

resisting and regulating online advertising
, 129

democratic regulation, impossibility of
, 131–133

market regulation
, 133–134

online advertising market, blind spots of
, 134–136

personal data
, 130

Advertising on internet
, 116–117

advertising 2.0
, 118–119

internet’s ‘original sin’
, 117–118

AdWords
, 124

Airbnb
, 60

Algorithmic brokerage systems
, 123

Algorithms
, 85, 88, 89, 122, 123

Alphabet (GOOG)
, 67

Amateur expertise
, 84

Amazon
, 7, 9, 66, 74, 90, 94, 146

Amazon Echo
, 93

Amazon Prime Music
, 100

American Research and Development Corporation (ARDC)
, 43

American Telephone and Telegraph (AT&T)
, 24

Anti-competitive practices
, 64, 71, 75

AOL
, 3, 40, 46, 49

Apple
, 2, 3, 7, 9, 28, 66, 71, 90, 146

Apple II
, 27

Apple Music
, 100

Apple Safari
, 93

ARPANET
, 16, 17, 18–19, 20, 23, 27, 40, 43

Arrow, Kenneth
, 108

Artificial intelligence (AI) technologies
, 73

Artistic critique
, 31, 45

Association of National Advertisers (ANA)
, 135

AudioContext fingerprinting
, 120

Audio–visual content
, 99

Bing
, 98

Bitcoin
, 19

BlueKai
, 121, 122

Bourdieu’s criticism of television
, 112

Brand, Stewart
, 27–29, 31

British Labour Party
, 25

British Telecom company
, 25

Bulletin boards
, 39

Bulletin Board Systems (BBS)
, 27, 28

Bush, George H. W.
, 38, 39

Californian Ideology
, 6

Canvas fingerprinting
, 120

Canvas-Font fingerprinting
, 120

Capitalism, technology to overcome critiques of
, 22–23

Cardon, Dominique
, 15

Castel San Giovanni hub
, 74

Chinese Foxconn
, 71

Chinese Qzone
, 98

Circular circulation of information
, 136

Clinton, Bill
, 37, 38

Cloud computing
, 93–94

Coca-Cola
, 31, 68, 127

The Coming of Post-Industrial Society: A Venture in Social Forecasting
, 20

Commodification of internet
, 15

Advanced Research Projects Agency (ARPA), legacy of
, 16

ARPANET
, 18–19

convergence of design and use
, 17–18

free circulation of information
, 19–20

progressive project
, 16–17

from counterculture to the commodification of cyberculture
, 26

Digerati, heralds of market
, 31–32

freelance knowledge workers, platform for
, 30–31

new audience for networked, personal computer
, 27–28

Whole Earth ‘Lectronic Link (WELL)
, 28–30

deregulation of telecom and neoliberal turn
, 23

deregulation as remedy for recession
, 25

European dogma
, 25–26

pioneers
, 24

information society and post-industrial economy
, 20

convergence of neoliberalism and technological determinism
, 21–22

technology to overcome critiques of capitalism
, 22–23

Commodore PET
, 27

Communication and networking services
, 97–98

CompuServe
, 39, 40

Computers and consumer electronics
, 91–93

Conseil supérieur de l’audiovisuel
, 109

Consumer electronics
, 48, 91

Content dissemination
, 83

Content moderators, subcontracting
, 72–73

‘Convergence’ strategy
, 50

Cook, Tim
, 65

Cooperative component
, 88

Coopetitive goods and services
, 88

Counterforce
, 2, 3, 6

Criteo
, 122

CrowdSource
, 73

Cultural idealism
, 8

Data centres
, 91, 93, 94, 96

Datalogix
, 121, 122

Decentralized Web Summit
, 146, 147

Deliveroo
, 60

Dell
, 75, 91

Demand management
, 112

Demand-side platforms (DSPs)
, 122

Democratic regulation, impossibility of
, 131–133

The Dialectic of Enlightenment
, 113

Digerati, heralds of market
, 31–32

Digital goods, non-rivalry of
, 56–57

Digital information economy
, 9, 55

Digital political economy, necessary critique of
, 6–10

Digital technologies
, 5, 31, 56, 59, 61

Digitisation
, 56, 58

Dropbox
, 3

Duval, Julien
, 112

eBay
, 41, 75, 122

Economic neoliberalism
, 15, 22, 145

Electronic messaging
, 39

Emergence of internet oligopoly
, 55

exploiting labour
, 71

flexibility, precariousness and wage-fixing
, 73–75

subcontracting content moderators
, 72–73

financialisation and deregulation
, 63

exceptional financial power
, 65

regulators avoid challenging oligopoly
, 63–65

globalised companies and strategies
, 67

avoiding taxes
, 69–71

matrix management
, 68–69

Internet’s effect on information economy
, 55

distribution advantages
, 58

non-rivalry of digital goods
, 56–57

positive externalities of internet
, 59

reducing transaction costs
, 59–61

winner-take-all economics
, 61–63

Epsilon
, 121

European Commission
, 26, 63, 64, 70, 109, 132

European Union (EU)
, 25, 71, 131, 132

Evercookie
, 119, 120

Facebook
, 1, 2, 7, 9, 66, 89–90, 98, 108, 118, 126–129, 146

Facebook ID
, 129

Facebook Moves
, 92

Facebook News Feed
, 89

Fan Pages
, 127–128

Federal Communication Commission (FCC)
, 63

FidoNet
, 27, 40

‘Financial bubble’ phenomena
, 49

Financialisation and deregulation
, 50, 63

exceptional financial power
, 65

regulators avoid challenging oligopoly
, 63–65

Fitzpatrick-Martin, Iris
, 86

Firefox
, 59

Flexibility, precariousness and wage-fixing
, 73–75

Flickr
, 118

Foxconn
, 61

Free and unfettered competition
, 5

Free digital labour
, 30

Freelance knowledge workers, platform for
, 30–31

French Data Protection Agency (CNIL)
, 132

French Minitel
, 39

French Socialist Party
, 25–26

GAFAM
, 4, 67, 74

Galbraith, Kenneth
, 114

General platformisation process
, 86

The General Data Protection Regulation (GDPR) (EU) 2016/679
, 132

Gensollen, Michel
, 56

Global Business Network
, 31

Globalised companies and strategies
, 67

matrix management
, 68–69

taxes, avoiding
, 69–71

Gmail
, 58, 125, 126

Google
, 2, 3, 7, 9, 66, 89–90, 98, 107, 118, 146

Google advertising
, 123–126

Google Analytics
, 125

Google Home
, 93

Google Trends
, 125

Goto.com
, 124

Gross, Bill
, 124

Habermas, Jürgen
, 113

Help Center and forum
, 125

Hi-media
, 123

HoloLens
, 92

Horizontal concentration of internet
, 96

access to information and online content
, 98–99

communication and networking services
, 97–98

paid downloads and streaming
, 99–100

HTML5
, 119, 120

Huawei
, 91

IBM
, 18, 39, 75, 122

Infectious Media
, 123

Infomediary
, 87

Infomediation
, 10, 83, 84

Google and Facebook
, 89–90

information brokerage and coopetition
, 87–89

Information Age
, 26

Informational liberalism
, 19

Information brokerage
, 87

Information economy, internet’s effect on
, 55

digital goods, non-rivalry of
, 56–57

distribution advantages
, 58

positive externalities of internet
, 59

transaction costs, reducing
, 59–61

winner-take-all economics
, 61–63

Information highways leading to internet privatisation
, 37

closed networks, limits of
, 39–40

from Keynesian stimulus to deregulation
, 38

NSFNet
, 40–41

Information revolution
, 21, 22, 25

Information Rules (Carl Shapiro and Hal Varian)
, 47

Information society
, 20, 21, 22, 23, 24, 86

Information society and post-industrial economy
, 20

convergence of neoliberalism and technological determinism
, 21–22

technology to overcome critiques of capitalism
, 22–23

Information Superhighways project
, 39

Initial Public Offering (IPO)
, 44, 46, 65

Instant Messenger
, 129

Intellectual monopoly capitalism
, 4

Interactive Advertising Bureau
, 135

Interactive television
, 39

Intergalactic Computer Network
, 16

Internet.org
, 96

Internet Engineering Task Force (IETF)
, 17

Internet Explorer
, 93

Interpersonal communication
, 27, 28, 56, 83

‘Irrational exuberance’ of new economy and convergence
, 46

from convergence to concentration
, 48–49

failed mergers with big impact
, 49–50

‘new economy’, emergence of
, 47–48

JavaScript protocol
, 120

Kaldor, Nicholas
, 108

Keynesian project
, 38

Korean Samsung
, 71

Kozmo.com
, 44

Labour, exploiting
, 71

content moderators, subcontracting
, 72–73

flexibility, precariousness and wage-fixing
, 73–75

Lenovo
, 91

LG
, 91

LinkedIn
, 29, 98

Local Shared Objects
, 119, 120

Loop Transportation
, 74

MagicLeap
, 92

Marcuse, Herbert
, 114

Market liberalisation
, 63

Mass culture, radical criticism of
, 114

Mass culture and advertising
, 113–114

Mass personalisation
, 87

Matrix management
, 68–69

McChesney, Robert
, 41

Media Lab
, 31, 117

Mercury Communications
, 25

Microsoft
, 3, 7, 9, 66, 90, 94, 122, 146

Microsoft Azure
, 94

Microsoft Network (MSN)
, 40

Microsoft Health Vault
, 92

Minitel
, 23, 24

Mountain View company
, 67

MSN Messenger
, 97

MVNO (mobile virtual network operator) licence
, 95

NASDAQ index
, 46

Negroponte, Nicholas
, 31, 48

Neo-classical economics
, 21

Neoliberal economic policy
, 24, 38–39

Neoliberal hegemony
, 23, 84, 115

Neoliberalism
, 5, 9, 26, 30, 131, 148

Netscape
, 19

Network economy
, 47

Networked computing
, 9, 15, 19, 37, 145, 147

Networks
, 4, 94–96

New Cross Pacific (NCP)
, 95

New economy
, 37

emergence of
, 47–48

New spirit of capitalism
, 30

Non-excludable goods
, 110

Non-rival goods
, 56, 110, 112

NSFNet
, 40–41

Oligopoly actors
, 8, 65, 70, 71, 90, 100

Online advertising market, blind spots of
, 134–136

Online content, access to information and
, 98–99

Online display advertising
, 118

Online social network
, 29

Open Text Index
, 116, 124

Operating systems
, 91, 93, 96

Oracle Software
, 121

‘Original Sin’, of internet
, 117–118

Paid downloads and streaming
, 99–100

Palo Alto
, 42

Peer-level social networking
, 84

Personal data market
, 121–122

Pets.com
, 44

Platformisation
, 84, 85, 86

dual logic of platformisation
, 84

Platform studies
, 84, 85

Platform Theory
, 86

Political economy
, 7, 49, 84, 112

Political issue, internet as
, 3–6

Popular creativity
, 84

Populist ethos
, 84

Positive externalities of internet
, 59

Post-industrial society
, 21, 86

Private networks
, 40

Privatisation of internet
, 37–50

information highways leading to
, 37

from Keynesian stimulus to deregulation
, 38

limits of closed networks
, 39–40

NSFNet
, 40–41

internet start-up culture meets venture capital
, 41

birth of Silicon Valley
, 42–43

experiments in deregulated labour
, 45–46

financing innovative companies
, 43

from advising to speculating
, 44–45

‘irrational exuberance’ of new economy and convergence
, 46

failed mergers with big impact
, 49–50

from convergence to concentration
, 48–49

‘new economy’, emergence of
, 47–48

Privileged pricing strategy
, 57

Prodigy
, 29, 39, 40

The Production and Distribution of Knowledge in the United States
, 20

Programmatic trading
, 122–123, 135

Progressive and egalitarian arrangement
, 84

Project Fi
, 95

Public property
, 18

Respawning
, 120

Revolutionise capitalism
, 45

Robinson, Joan
, 108

Robust online commentary
, 84

Ross, Andrew
, 45

Samsung
, 91, 92

Second World War
, 18, 42, 84

Sell-side platforms (SSPs)
, 122

Silicon Valley
, 65

birth of
, 42–43

Sine qua non
, 94, 126

Skype
, 95, 97

Small Business Investment Act
, 43, 44

Smart devices
, 130

Smythe, Dallas
, 111

Snapchat
, 98, 99

Snowden, Edward
, 3, 131

Social media platforms
, 84

Socio-technical mechanisms
, 83

Solow, Robert
, 21

Sony
, 91, 92

Sprint
, 95

Stanford Research Park
, 42

Start-up culture
, 37, 41–42, 43, 45, 145

State hackers
, 5

Stigler, George
, 108

Strategies, of oligopoly
, 83

horizontal concentration of internet
, 96

access to information and online content
, 98–99

communication and networking services
, 97–98

paid downloads and streaming
, 99–100

infomediation
, 84

Google and Facebook
, 89–90

information brokerage and coopetition
, 87–89

vertical integration of oligopoly
, 90

cloud computing
, 93–94

computers and consumer electronics
, 91–93

networks
, 94–96

operating systems
, 93

Surveillance Capitalism
, 123

Taxes, avoiding
, 69–71

Techno-liberal model
, 48

Technological determinism
, 9, 15, 21–22, 26, 145

Technological revolution
, 21, 25

Telecom and neoliberal turn, deregulation of
, 23

deregulation as remedy for recession
, 25

European dogma
, 25–26

pioneers
, 24

Telecommunications networks
, 91, 96

Télématique (videotex)
, 23

Télétel project
, 23

Terman, Fred
, 42

Thatcher, Margaret
, 24, 25

The Third Wave (Alvin Toffler)
, 22

Timesharing
, 16

Time-Warner
, 49

T-Mobile network
, 95

Total communication capability
, 49

Tracking methods
, 119–121

Transaction costs, reducing
, 59–61

Turner, Fred
, 26

Twitter
, 29, 98, 99, 122

Uber
, 60, 75

Uberisation
, 31

Usenet
, 27, 40, 116

User-generated content (UGC)
, 84

Valaskakis, Kimon
, 86–87

Vertical integration
, 50, 90, 96

Vertical integration of oligopoly
, 90

cloud computing
, 93–94

computers and consumer electronics
, 91–93

networks
, 94–96

operating systems
, 93

Virtual community
, 29

Walled garden
, 39, 40

Web 2.0
, 4, 118

WebRTC
, 120

WeChat
, 98

WhatsApp
, 62, 97

Whole Earth ‘Lectronic Link (WELL)
, 28–30

Wi-Fi
, 95

Wikipedia
, 59, 118

Winner-take-all economics
, 61–62

World Wide Web
, 17

Xbox Live
, 95

Xerox Palo Alto Research Center
, 28

Yahoo!
, 3, 41, 46, 98, 122, 124

YouTube
, 8, 72, 98, 126

Zuckerberg, Mark
, 1, 74

Zuckerman, Ethan
, 117