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Cobbler’s Children Is Cobblers – Why Marketing Matters?

Richard Houghton

Crispin Manners

Grow, Build, Sell, Live

ISBN: 978-1-78756-886-0, eISBN: 978-1-78756-883-9

Publication date: 30 September 2019

Citation

Houghton, R. and Manners, C. (2019), "Cobbler’s Children Is Cobblers – Why Marketing Matters?", Grow, Build, Sell, Live (PRCA Practice Guides), Emerald Publishing Limited, Leeds, pp. 83-99. https://doi.org/10.1108/978-1-78756-883-920191008

Publisher

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Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited