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musical.ly and Microcelebrity Among Girls

Burcu Şimşek

Crystal Abidin

Megan Lindsay Brown

Microcelebrity Around the Globe

ISBN: 978-1-78756-750-4, eISBN: 978-1-78756-749-8

Publication date: 19 November 2018

Abstract

This chapter investigates the dynamics of teenage girls' musical.ly productions in relation to microcelebrity inspirations and (non)aspirations, and centrally details the mixed methodologies involved in the research process. The analysis focuses on the flow of the musical.ly app as evidenced through the walk-through method and young girls' engagements with the platform as solicited through personal observations and two small focus group discussions.

Keywords

Acknowledgements

Acknowledgments

Without the support and intensive work of Crystal Abidin, Megan Lindsay, and Şengül İnce on this chapter, it would not be possible for me (the first author) to continue working on this piece. I am thankful to my daughter Yaz and her friends, Mine and Esra, for their time and interest for sharing their experiences with musical.ly.

Citation

Şimşek, B., Abidin, C. and Brown, M.L. (2018), "musical.ly and Microcelebrity Among Girls", Abidin, C. and Brown, M.L. (Ed.) Microcelebrity Around the Globe, Emerald Publishing Limited, Leeds, pp. 47-56. https://doi.org/10.1108/978-1-78756-749-820181004

Publisher

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Emerald Publishing Limited