Index
Citation
Whatmough, D. (2018), "Index", Digital PR (PRCA Practice Guides), Emerald Publishing Limited, Leeds, pp. 167-172. https://doi.org/10.1108/978-1-78756-619-420181016
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited
INDEX
Index
- Prelims
- 1. Introduction
- 2. Data
- 3. The Digital PR Ecosystem
- 4. Media Relations
- 5. Social Media
- 6. Digital Content and Creativity
- 7. Influencers
- 8. Digital marketing
- 9. Paid media
- 10. Corporate and B2B
- 11. Reporting and Measurement
- 12. Emerging Technology
- 13. Building a Future-Proofed PR Team
- Further Reading
- References
- Index