Index

Citation

Mogaji, E. (2018), "Index", Emotional Appeals in Advertising Banking Services, Emerald Publishing Limited, Leeds, pp. 107-112. https://doi.org/10.1108/978-1-78756-299-820181009

Publisher

:

Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited

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INDEX

‘Adventurer’ advertisement

, 52, 53

‘Adventures’ appeal

, 48

Advertisers

, 41

Advertising Standards Authority (ASA)

, 2, 14–15

UK Code of Broadcast Advertising

, 15

Advertising/advertisements

, 1, 25, 26, 77–78

appeals

, 25–27

book incorporating with communications theory

, 4

codes

, 14

creativity in advertisement design

, 42–44

filtration process of emotional appeal

, 6

individuals

, 1, 2

rational appeals in

, 27

size

, 38–39

on TV

, 39

See also Emotional appeals

Allied Irish Bank

, 20

Andrex puppy image

, 2

App-only banks

, 10

Application programme interfaces (APIs)

, 20

Arousing emotions

, 25

Attractors of attention

, 43

Australian Prudential Regulation Authority (APRA)

, 12

Background music

, 5, 39, 55, 79

Bad profits

, 7, 16

Bank brands

, 73

Bank classification

, 9–10

Bank of Ireland

, 20

Bank services advertising, emotional appeals in

, 86

Banking challenges in UK

, 15

Brexit

, 21

competition

, 17–18

consumer-focused products

, 18–19

corporate reputation

, 16–17

global financial crisis

, 15

open banking

, 19–20

Banking groups

emotional appeals presenting by

, 48–49

emotional appeals presenting for

, 49–51

Banking in UK

, 8

bank classification

, 9–10

banking services

, 11

market share

, 9

Banking industry, issues with

, 65–66

Banking regulations in UK

, 11

ASA

, 14–15

FCA

, 12

financial sector

, 11–12

FSMA

, 13–14

Banking services

, 11, 47

Banks

, 11

challenger

, 9, 20

Barclays

, 16, 20, 49

Big banks

, 49

Brand(s)

, 38

bank

, 74

luxury

, 28

managers

, 81, 89

pre-exposure to

, 71–74

Sainsbury supermarket

, 9

Tesco supermarket

, 9

Brexit

, 21–23, 85

British supermarket-owned bank

, 10

Broadcasting channels

, 34

Cadbury’s Gorilla advertisement

, 1

Campaign integration

, 81–82

Cartoons

, 51

Central Bank of England

, 8

Challenger banks

, 20

Chinese magazines, analysis of advertisements in

, 32

Co-operative Bank

, 53

Coca-Cola Christmas Red Truck advertisement

, 1

Colours

, 53–54

advertisements

, 34–35

Competition and Markets Authority (CMA)

, 19

Conduits and channels of emotional appeal

, 34, 51

broadcasting channels

, 34

colours

, 34–35, 53–54

glossy paper

, 42

images

, 35–38, 51–53

music

, 40, 41, 54–55

size

, 38–39

text

, 39–40

See also Emotional appeals

Congruence

, 79–80

Consumer groups

, 20

Consumer-focused products

, 18–19

Corporate reputation

, 16–17

Creativity in advertisement design

, 42–44

Cultural background

, 70–71

Cultural differences

, 45

Demographic profiles of participants

, 59–60

Digital banks

, 10

Edelman Global Trust Survey (2013)

, 16

Emotional advertising

, 45

appeal

, 31

Emotional appeals

, 2, 25, 28, 29–30, 33, 78–79, 85, 87

advertisements

, 28

advertising appeals

, 26–27

arousing emotions

, 25

creativity in advertisement design

, 42–44

cultural differences

, 45

emotional reactions

, 29–30

images

, 36

individual differences

, 45–46

limitations of emotional appeals

, 44–46

presentation of key themes in bank services advertising

, 86

product differences

, 44

rational appeals in advertisements

, 27

types

, 30–33

See also Filters of emotional appeal; UK financial services advertisement

Emotional reactions

, 29–30

Emotional stimuli

, 80

Emotions

, 29

Established banks

, 10, 48

Ethical banks

, 78

European Central Bank (ECB)

, 8

European Union (EU)

, 21

‘Excitement’ appeal

, 48–50

Eye-tracking devices

, 35

Facebook

, 39

‘Feeling’ advertisements

, 26

Filtering model

, 64

Filters of emotional appeal

, 63

cultural background

, 70–71

filtration process

, 63–65

individual preferences

, 67–68

issues with banking industry

, 65–66

level of involvement

, 74–75

pre-exposure to brand

, 71–74

religious affiliations

, 68–69

see also Emotional appeals

Filtration process

, 6, 63–65, 87, 88

Financial Conduct Authority (FCA)

, 10, 12

Financial Industry Regulatory Authority, Inc. (FINRA)

, 12

Financial marketers

, 17

Financial services

, 47, 74–75, 78, 85, 88

banking services

, 47

conduits of emotional appeals

, 51–55

emotional appeals presenting by banking groups

, 48–49

emotional appeals presenting for banking group services

, 49–51

See also Emotional appeals

Financial Services and Markets Act (FSMA)

, 13–14

Financial services organisations (FSOs)

, 18

Financial technologies (FinTechs)

, 10, 20

companies and Apps

, 11

First Direct

, 18, 53, 54

advertisement

, 70

black-and-white advertisement

, 79

Gio Compario advertisement

, 1

Global financial crisis

, 15, 78–79

Glossy paper

, 42

Halifax

, 51, 53, 55

High-involvement

banking services

, 11

products

, 75

High-street

banks

, 10

billboard advertisements

, 39

HSBC

, 20, 21, 81

‘Digital Banking/The Missing Sticker’ television advertisement

, 54

Images

, 35–38, 51–53

cartoons

, 51

cat and dogs

, 51

celebrities

, 52

children and parent

, 52

colleagues

, 52

couples

, 52

customers

, 52–53

Independent Commission on Banking (ICB)

, 17

Individual(s)

, 1, 2

differences

, 45–46

preferences

, 67–68

variables

, 45

Informal conversations

, 58

Interview process

, 61–62

JPMorgan Chase

, 21

Lamb advertisement

, 69

Laser Surgery Clinic

, 27

Leaflets

, 59

Let Your Love Flow for Barclaycard advertisement

, 54

Level of involvement

, 74–75

Lloyds advertisement

, 82

Lloyds Banking Group

, 9, 16, 20

Lloyds TSB

, 51, 72

London Interbank Offered Rates (LIBOR)

, 8

Low-involvement

banking services

, 11

financial services and products

, 50

products

, 50

Luxury brands

, 28

Market share

, 9

Marketing communication campaign

, 29

Marks & Spencer Bank (M&S Bank)

, 9, 18, 49

Mars chocolate in London

, 42

Media clutter

, 43

Media landscape

, 81–82

Metro Bank

, 9, 17

Music

, 40, 41, 54–55

Nationwide

, 20

advertisements

, 71, 79

NatWest

, 52

advertisements

, 67, 79, 81

Negative appeals

, 50–51

Negative emotions

, 31

Neobanks

, 10

Neutral colour

, 54

New entrant banks

, 10

Newspapers

, 82

Non-emotional colour

, 54

Non-high-street banks

, 48

Office of Fair Trading (OFT)

, 9, 11, 17, 19

Open Banking

, 19–20, 75

Participants

, 58, 60

demographic profiles

, 59–60

Peripheral banking services

, 11

Personal Current Account (PCA)

, 17

Pollay’s list

, 32

Positive appeals

, 31

Positive emotions

, 31

Pre-exposure to brand

, 71–74

Primary/basic emotions

, 45

Product differences

, 44

Prudential Regulation Authority (PRA)

, 10

Qualitative data analysis

, 61

Rational advertising appeal

, 31

Rational appeals in advertisements

, 27

RBS Group

, 20

‘Relief’ appeal

, 48–50

Religious affiliations

, 68–69

Research design

, 62

Researching emotional responses

, 57

demographic profiles of participants

, 59–60

ethics

, 60–61

procedure

, 58–59

qualitative data analysis

, 61

semi-structured interview technique

, 57

trustworthiness of research

, 61–62

Sadness emotion

, 29

Sainsbury supermarket brands

, 9

Sainsbury’s 2016 Christmas advertisement (The Greatest Gift)

, 41

Secondary banking services

, 11

‘Secure’ appeal

, 48–50

Semi-structured interview technique

, 57, 58

Sharia-compliant products and services

, 69

Social media

, 38, 82

‘Status’ appeal

, 48

Template analysis

, 61

Tesco

, 18

supermarket brands

, 9

Text

, 39–40

‘Thinking’ advertisements

, 26

Third parties

, 20

Time to appeal

, 22

Treating Customers Fairly law (TCF law)

, 12

Triodos Bank

, 78

Trustworthiness of research

, 61–62

TSB

, 9, 10, 49, 51, 53, 58, 72

TV advertisements

, 82

UK Code of Broadcast Advertising

, 15

UK financial services advertisement

, 7

banking challenges in UK

, 15–21

banking in UK

, 8–11, 21

banking regulations in UK

, 11–15

financial services providers

, 18–19

LIBOR

, 8

time to appeal

, 22

Verbal cues

, 40

Virgin Money

, 9, 10

Visual creative elements

, 79

Visual elements

, 37

Voice-overs

, 41, 54–55

Waterslide

, 54

Windows Phone

, 49

Wings Acoustic

, 54

YouTube

, 39, 82