Prelims
Return on Investment in Corporate Responsibility
ISBN: 978-1-78756-252-3, eISBN: 978-1-78756-249-3
Publication date: 1 June 2018
Citation
Sáenz, C. (2018), "Prelims", Return on Investment in Corporate Responsibility, Emerald Publishing Limited, Leeds, pp. i-xiii. https://doi.org/10.1108/978-1-78756-249-320181007
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited
Half Title Page
RETURN ON INVESTMENT IN CORPORATE RESPONSIBILITY
Measuring the Social, Economic, and Environmental Value of Sustainable Business
Title Page
RETURN ON INVESTMENT IN CORPORATE RESPONSIBILITY
Measuring the Social, Economic, and Environmental Value of Sustainable Business
BY
CESAR SÁENZ
ESAN University, Lima, Peru
United Kingdom – North America – Japan – India – Malaysia – China
Copyright Page
Emerald Publishing Limited
Howard House, Wagon Lane, Bingley BD16 1WA, UK
First edition 2018
Copyright © 2018 Emerald Publishing Limited
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British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN: 978-1-78756-252-3 (Print)
ISBN: 978-1-78756-249-3 (Online)
ISBN: 978-1-78756-251-6 (Epub)
List of Figures
Chapter 2 | ||
Figure 2.1. | Awareness-raising Stage: Falling-in-Love Stage. | 7 |
Figure 2.2. | Implementation Stage: Marriage. | 8 |
Figure 2.3. | Use Stage: Marriage with Children. | 10 |
Figure 2.4. | Final Stage: Grandparents. | 11 |
Figure 2.5. | The Life Cycle of the Marriage: Awareness, Implementation, Use, and End Stages. | 12 |
Chapter 3 | ||
Figure 3.1. | SROIM Model: Summarized. | 16 |
Figure 3.2. | SROIM Model: Objectives. | 17 |
Figure 3.3. | SROIM Model – Visualize Real Impact: Social Network, Sustainability Indicators, and Life Cycle. | 19 |
Chapter 4 | ||
Figure 4.1. | Stakeholders of an Organization. | 27 |
Figure 4.2. | Social Network of an Intervention. | 30 |
Figure 4.3. | Social Network in the Courtship Stage (Awareness-raising). | 31 |
Figure 4.4. | Typology of Indicators. | 33 |
Figure 4.5. | Interrelationship between the Sustainability Indicators. | 36 |
Figure 4.6. | Life Cycle of the Target Beneficiary. | 39 |
Figure 4.7. | Kevin and Sabrina’s Life Cycle and Its Impact on Sabrina’s Parents. | 42 |
Figure 4.8. | Kevin and Sabrina’s Life Cycle and Its Impact on the Bride’s Friends. | 43 |
Figure 4.9. | Life Cycle of the Target Beneficiary: Summary. | 44 |
Figure 4.10. | Control Group. | 51 |
Figure 4.11. | Trend Line. | 52 |
Chapter 5 | ||
Figure 5.1. | Situation before the Entry of Uber. | 78 |
Figure 5.2. | Stage of Awareness-raising: Uber Case. | 79 |
Figure 5.3. | Stage of Implementation: Uber Case. | 79 |
Figure 5.4. | Stage of USE: Uber Case. | 80 |
Figure 5.5. | FINAL Stage: Uber. | 81 |
Figure 5.6. | All Stages: Uber Case. | 82 |
Figure 5.7. | Nutrition Case: Visualize Real Impact of the Intervention (All of the Stages). | 95 |
Figure 5.8. | Social Network: Case of Education. | 120 |
Figure 5.9. | Social Network: Productive Case. | 128 |
Figure 5.10. | Social Network, Sustainability, and Life Cycle Indicators of the Target Beneficiary. | 136 |
List of Tables
Chapter 3 | ||
Table 3.1. | Stakeholders versus Impacts Matrix. | 21 |
Chapter 4 | ||
Table 4.1. | Stakeholders versus Impact Matrix (Case: Marriage). | 46 |
Chapter 5 | ||
Table 5.1. | Stakeholders versus Impacts Matrix: Uber Case. | 83 |
Table 5.2. | Comparison of Income and Expenses of Uber and Traditional Taxi. | 84 |
Table 5.3. | Information of Comparison of Uber Service versus Traditional Taxi. | 84 |
Table 5.4. | Calculation of SROIM: Uber Case (Thousands of $). | 88 |
Table 5.5. | Stakeholders versus Impacts Matrix: Case of Health and Nutrition. | 98 |
Table 5.6. | Attribution: Case of Nutrition. | 100 |
Table 5.7. | SROIM = 0: Analysis of the Investment – Nutrition. | 103 |
Table 5.8. | Analysis of the Distribution of Project Management and Its Impacts. | 104 |
Table 5.9. | Cash Flow and SROIM: Nutrition. | 114 |
Table 5.10. | Matrix: Stakeholders versus Indicators. | 121 |
Table 5.11. | Attribution: Case of Education. | 123 |
Table 5.12. | Calculation of SROIM: Education (Thousands of $). | 124 |
Table 5.13. | Stakeholders versus Indicators Matrix. | 129 |
Table 5.14. | Cash Flow and SROIM: Productive Project. | 132 |
Table 5.15. | Stakeholders versus Impacts Matrix: Environment. | 137 |
Table 5.16. | Cash Flow and SROIM: Environment. | 139 |
Chapter 6 | ||
Table 6.1. | Integration Matrix of the Social Inclusion Programs. | 143 |
About the Author
Cesar Sáenz is Professor of the Department of Administration at ESAN University. He holds a PhD from ESADE and a MBA from ESAN University, and with student exchange in Rotterdam School of Management, Erasmus University of Holland, a Degree in Mechanical Engineering from the National University of Engineering. He teaches courses on Corporate Social Responsibility and Strategic Planning. His research interests focus in the area of business ethics and corporate social responsibility, and he has published also in the fields of social conflict management.