Getting Started: The Mapping Method in Practice
Mapping a Winning Strategy: Developing and Executing a Successful Strategy in Turbulent Markets
ISBN: 978-1-78756-130-4, eISBN: 978-1-78756-129-8
Publication date: 15 August 2018
Citation
Baaij, M. and Reinmoeller, P. (2018), "Getting Started: The Mapping Method in Practice", Mapping a Winning Strategy: Developing and Executing a Successful Strategy in Turbulent Markets, Emerald Publishing Limited, Leeds, pp. 205-220. https://doi.org/10.1108/978-1-78756-129-820181013
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited