Corporate Citizenship
Business and Corporation Engagement with Higher Education
ISBN: 978-1-78754-656-1, eISBN: 978-1-78754-655-4
Publication date: 14 January 2019
Abstract
This chapter reviews The Bruntland Report (United Nations, 1987) and World Economic Forum's (2002) views and broader concerns for people, profit, and planet. Cone's (2010a) corporate citizenship spectrum is explained and discussed. This more modern concept focuses on more sophisticated behaviors of companies including employee engagement, modern measurements of impact and outcomes, and consideration of signature programming.
Citation
Clevenger, M.R. and MacGregor, C.J. (2019), "Corporate Citizenship", Business and Corporation Engagement with Higher Education, Emerald Publishing Limited, Leeds, pp. 83-102. https://doi.org/10.1108/978-1-78754-655-420191004
Publisher
:Emerald Publishing Limited
Copyright © 2019 by Morgan R. Clevenger and Cynthia J. MacGregor