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Sampling and Types of Samples for Market Research in the Sports Industry

Neven Šerić (Faculty of Economics, University of Split, Croatia)

Jasenko Ljubica (Tec de Monterrey – Campus Santa Fe, México City, Mexico)

ISBN: 978-1-78754-192-4, eISBN: 978-1-78754-191-7

Publication date: 15 May 2018

Šerić, N. and Ljubica, J. (2018), "Sampling and Types of Samples for Market Research in the Sports Industry", Market Research Methods in the Sports Industry, Emerald Publishing Limited, Leeds, pp. 155-165. https://doi.org/10.1108/978-1-78754-191-720181009

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Emerald Publishing Limited