The Secondary Data
Neven Šerić
(Faculty of Economics, University of Split, Croatia)
Jasenko Ljubica
(Tec de Monterrey – Campus Santa Fe, México City, Mexico)
Market Research Methods in the Sports Industry
ISBN: 978-1-78754-192-4, eISBN: 978-1-78754-191-7
Publication date: 15 May 2018
Citation
Šerić, N. and Ljubica, J. (2018), "The Secondary Data", Market Research Methods in the Sports Industry, Emerald Publishing Limited, Leeds, pp. 81-88. https://doi.org/10.1108/978-1-78754-191-720181005
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited