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Motives for Market Research in the Sports Industry

Neven Šerić (Faculty of Economics, University of Split, Croatia)

Jasenko Ljubica (Tec de Monterrey – Campus Santa Fe, México City, Mexico)

ISBN: 978-1-78754-192-4, eISBN: 978-1-78754-191-7

Publication date: 15 May 2018

Šerić, N. and Ljubica, J. (2018), "Motives for Market Research in the Sports Industry", Market Research Methods in the Sports Industry, Emerald Publishing Limited, Leeds, pp. 7-49. https://doi.org/10.1108/978-1-78754-191-720181002

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Emerald Publishing Limited