The Communication Matrix Tool

Abstract

Strategy Question: How do I keep everyone on the same page?

Summary: This tool suggests a communication protocol that guarantees important areas of the company get the information they need to stay focused on the important initiatives. A suggestion is also made advocating for open communication, perhaps a sharing of previously closely held data (financial results, etc.) further into the organization. Communication is critical to both aligning employees to action and controlling the ever-present organizational grapevine. Structured formal communication is highly effective and a format is suggested. The more people are aware of the organization’s goals and targets, the higher the probability their attention will be focused on those goals. Also discussed are areas of informal communication that leadership can undertake.

Citation

Fairbanks, S. and Buchko, A. (2018), "The Communication Matrix Tool", Performance-Based Strategy, Emerald Publishing Limited, Leeds, pp. 277-282. https://doi.org/10.1108/978-1-78743-795-120181024