Prelims
Strategic Management in Emerging Markets
ISBN: 978-1-78754-166-5, eISBN: 978-1-78743-355-7
Publication date: 10 December 2018
Citation
Todorov, K. and Akbar, Y.H. (2018), "Prelims", Strategic Management in Emerging Markets, Emerald Publishing Limited, Leeds, pp. i-xxii. https://doi.org/10.1108/978-1-78743-355-720181009
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited
Half Title Page
STRATEGIC MANAGEMENT IN EMERGING MARKETS
Title Page
STRATEGIC MANAGEMENT IN EMERGING MARKETS
Aligning Business and Corporate Strategy
EDITED BY
KRASSIMIR TODOROV
University of Finance, Business and Entrepreneurship (VUZF), Bulgaria
YUSAF H. AKBAR
Central European University, Hungary
United Kingdom – North America – Japan – India – Malaysia – China
Copyright Page
Emerald Publishing Limited
Howard House, Wagon Lane, Bingley BD16 1WA, UK
First edition 2019
Copyright © 2019 Emerald Publishing Limited
Reprints and permissions service
Contact: permissions@emeraldinsight.com
No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters’ suitability and application and disclaims any warranties, express or implied, to their use.
British Library Cataloguing in Publication Data
A catalog record for this book is available from the British Library
ISBN: 978-1-78754-166-5 (Print)
ISBN: 978-1-78743-355-7 (Online)
ISBN: 978-1-78743-953-5 (Epub)
List of Figures
Chapter 1 | ||
Figure 1.1. | Countries by GDP (PPP) in 2015. | 5 |
Figure 1.2. | Human Development Index, 2015–2016. | 10 |
Figure 1.3. | World Economic Pyramid in USD per Capita/Year and Population in Millions. | 12 |
Chapter 2 | ||
Figure 2.1. | Hannibal’s Route of Invasion given by the Department of History, United States Military Academy. | 49 |
Figure 2.2. | Military Command Hierarchy. | 54 |
Figure 2.3. | Sample of a Management Structure. | 54 |
Figure 2.4. | Sample of Commands and Administrative Ranks. | 55 |
Figure 2.5. | Evolution of Strategic Management: Dominant Themes. | 61 |
Chapter 3 | ||
Figure 3.1. | Organizing Framework. | 110 |
Figure 3.2. | Drucker’s Strategic Thinking Approach, Developed by W. Swain (2003). | 123 |
Figure 3.3. | Corporate Versus Business Strategy. | 128 |
Figure 3.4. | The Strategy Development Process Works Mainly on SBU Level. | 130 |
Figure 3.5. | Strategic Theory Architecture. | 130 |
Figure 3.6. | Strategy and Management Hierarchy. | 131 |
Figure 3.7. | Strategy Versus Business Model. | 133 |
Figure 3.8. | Environment–Strategy–Structure–Operations (ESSO) Business Model Development. | 134 |
Figure CS3.1. | Etihad Rail Map. | 143 |
Figure CS3.2. | GCC Rail Map. | 143 |
Chapter 4 | ||
Figure 4.1 | The Boston Consulting Group Portfolio Matrix. | 165 |
Figure 4.2 | The Relationship between Traditional “Strengths–Weaknesses–Opportunities–Threats” Analysis, the Resource-based Model and Models of Industry Analysis. | 170 |
Figure 4.3 | The Basic Framework: Strategy as a Link between the Firm and its Environment. | 171 |
Figure 4.4 | Navigation System, Six Measurement Categories for Health. | 173 |
Figure 4.5 | Seven Leading Historical Models of Strategy. | 173 |
Figure 4.6 | The 3 C’s Model. | 175 |
Figure 4.7 | The Five Forces That Shape the Industry Competition. | 175 |
Figure 4.8 | 7 S’s Model. | 177 |
Figure 4.9 | The 3 S’s “Single Shot Strategy“ Model Examples. | 178 |
Figure 4.10 | The Eight Strategic Laws of Gravity Model. | 179 |
Figure 4.11 | The 9 S’s Model. | 181 |
Figure 4.12 | The 7 C’s + Results Model. | 182 |
Figure 4.13 | Porter’s Five Forces Model for Analyzing an Industry’s Structure. | 188 |
Figure 4.14 | Barriers and Profitability. | 190 |
Figure 4.15 | Industry Structure and Environmental Opportunities. | 194 |
Chapter 5 | ||
Figure 5.1 | Supply Chain Structure. | 227 |
Figure 5.2 | Four Nonprice Competitive Strategies. | 231 |
Figure 5.3 | Types of Strategic Alliances. | 242 |
Figure 5.4 | The Spectrum of Alliances. | 242 |
Figure 5.5 | Acquisition Process. | 247 |
Figure 5.6 | Four Basic Strategies. | 253 |
Figure 5.7 | Changes Over Time. | 254 |
Figure CS5.1. | Thailand’s Wine Importation and Distribution Process. | 264 |
Chapter 6 | ||
Figure 6.1 | The Structure–Conduct–Performance Model. | 284 |
Figure 6.2 | MBV and RBV Paradigms. | 285 |
Figure 6.3 | The S-C-P Paradigm from the Field of Industrial Economics. | 287 |
Figure 6.4 | The Grand Strategy Matrix. | 287 |
Figure 6.5 | The Relationship between Resource Heterogeneity and Immobility, Value, Rareness, Imperfect Imitability, Substitutability and Sustained Competitive Advantage. | 295 |
Figure 6.6 | The SPAcE Matrix. | 296 |
Figure 6.7 | Key Constructs. | 301 |
Figure 6.8 | Desired Characteristics of the Firm’s Resources and Capabilities. | 302 |
Chapter 7 | ||
Figure 7.1 | Three Generic Strategies. | 346 |
Figure 7.2 | Porter’s Five Generic Strategies. | 347 |
Figure 7.3 | Simultaneous Implementation, Being Stuck in the Middle. | 364 |
Figure 7.4 | The Simultaneous Pursuit of Differentiation and Low Cost. | 365 |
Figure CS7.1 | Business Model for Physical/Scratch Card Airtime Distribution. | 376 |
Figure CS7.2 | Flow of e-Pay Electronic Airtime Reload Process, from Telcos to Customers. | 376 |
Figure CS7.3 | e-Pay Malaysia Businesses, up to Early 2008. | 379 |
Figure CS7.4 | e-Pay Pos-terminal System Platform, Mid-2010. | |
Chapter 8 | ||
Figure 8.1 | The Transformation from Old to New Business Models. | 397 |
Figure 8.2 | The Elements of a Successful Business Model. | 401 |
Figure 8.3 | A Business Model Typically Consists of Six Components. | 401 |
Figure 8.4 | Business Model Definition – The Magic Triangle. | 403 |
Figure 8.5 | Business Model Canvas Template. | 404 |
Figure 8.6 | Frames of Reference for Considering Strategic Options. | 407 |
Figure 8.7 | The Funnel-shaped Strategy Development Process. | 408 |
Figure 8.8 | Priority Framework. | 408 |
Figure CS8.9. | Relationships between Views about Named Country and Wine Frequency Consumption. | 436 |
List of Tables
Chapter 2 | ||
Table 2.1. | Basic Military Strategies Still Valid to this Day in Management. | 47 |
Table 2.2. | Evaluation of Hannibal’s Strategic Planning. | 48 |
Table 2.3. | The Concept of Strategy in Business – An Overview. | 50 |
Table 2.4. | Strategy, Operations, and Tactics. | 53 |
Table 2.5. | Schools of Strategic Thought (Traditional). | 62 |
Table 2.6. | Schools of Strategic Thought (Contemporary). | 63 |
Table 2.7. | Traditional Schools. | 66 |
Table 2.8. | Contemporary Schools. | 68 |
Chapter 3 | ||
Table 3.1. | Core Purpose is a Company’s Reason for Being. | 115 |
Table 3.2. | Examples of Vision from Some Multinational Companies. | 116 |
Table 3.3. | Core Values are a Company’s Essential Tenets. | 119 |
Table 3.4. | Examples of Company’s Strategic Objectives. | 121 |
Table 3.5. | Strategic Pillars. | 124 |
Table 3.6. | Criteria for the Definition of Strategic Business Units (SBUs). | 129 |
Table CS3.1. | STEAM Model. | 140 |
Table CS3.2. | Etihad Rail Network. | 142 |
Table CS3.3. | Etihad Rail Strategic Plan, 2014–2016. | 147 |
Table CS3.4. | Strategic Insight on the GCC Rail Sector. | 149 |
Table CS3.5. | Strategic Partnership. | 151 |
Chapter 4 | ||
Table 4.1 | The Product/Market Matrix. | 164 |
Table 4.2 | SWOT Analysis as Shown in Mueller-Stewens/Lechner (2005). | 169 |
Chapter 5 | ||
Table 5.1 | Levels and Types of Diversification. | 235 |
Table 5.2 | The Competitive Implications of Different Economies of Scope. | 237 |
Table 5.3 | Merger and Acquisitions. | 249 |
Table 5.4 | Global Strategy: An Organizing Framework. | 256 |
Table 5.5 | Measuring the Impact of Distance. | 257 |
Table CS5.1. | Thailand Wine Industry Key Players (as of 2006). | 267 |
Table CS5.2. | Sample Calculation of Thailand’s Duties Levied on Imported Wine. | 270 |
Table CS5.3. | Reasons for Drinking Wine Regularly/Occasionally. | 273 |
Table CS5.4. | Percentage of Wine by Origins Carried by Supermarkets (2006). | 274 |
Chapter 6 | ||
Table 6.1 | Types of Resources and Capabilities. | 291 |
Table 6.2 | Two Concepts of the Corporation: SBU and Core Competence. | 294 |
Table 6.3 | Example Factors that Make Up the SPAcE Matrix Axes. | 297 |
Table 6.4 | Comparing the MBV, RBV, and Simple Rules Approach. | 299 |
Table 6.5 | Paradigms of Strategy: Salient Characteristics. | 303 |
Table 6.6 | Megatrends, Economic Trends, and Turbulence Factors. | 312 |
Table CS6.1 | Sainsbury’s Group Profit and Loss Account (in £m) | 318 |
Table CS6.2 | The Top 15 Grocery Retailers (2002) | 320 |
Table CS6.3 | Egypt – Economic Data | 321 |
Table CS6.4 | Food affordability in Egypt | 322 |
Table CS6.5 | Food expenditures in Egypt | 324 |
Table CS6.6 | Number of retail food outlets and Sainsbury’s major competitors (1999) | 326 |
Table CS6.7 | ||
Chapter 7 | ||
Table 7.1 | Organizing to Realize the Full Potential of Cost Leadership Strategies. | 350 |
Table 7.2 | Ways Firms can Differentiate Their Products. | 352 |
Table 7.3 | Organizing to Implement Product Differentiation Strategies. | 354 |
Table 7.4 | The Organizational Requirements for implementing Cost leadership and Product Differentiation Strategies. | 359 |
Table 7.5 | Generic Competitive Strategies. | 360 |
Table E1 | e-Pay Malaysia, company formation and development. | 373 |
Chapter 8 | ||
Table 8.1 | Red Ocean Versus Blue Ocean Strategy. | 396 |
Table 8.2 | The Six Leadership Styles at a Glance. | 416 |
Table CS8.I | World Wine Consumption Total and per Capita. | 422 |
Table CS8.2 | World Wine Production. | 424 |
Table CS8.3 | Primary Wine Exporting Countries. | 425 |
Table CS8.4 | Evolution of Exports | 432 |
Table CS8.5. | Relevant Variables at Time of Wine Purchase | 434 |
Table CS8.6 | Country Affinity | 435 |
List of Abbreviations
BDT | Behavioral Decision Theory |
BMI | Business Model Innovation |
CBU | Strategic Business Unit |
CP | Competitive Position |
CEO | Chief Executive Officer |
CVP | Customer Value Proposition |
GDP | Gross Domestic Product |
EP | Economic Profit |
ESSO | Environment–Strategy–Structure–Operations |
FP | Financial Position |
FTSE | Financial Times Stock Exchange |
IQ | Intelligence Quotient |
IP | Industry Position |
QSPM | Qualitative Strategic Planning Matrix |
HR | Human Resource |
M&A | Merger and Acquisition |
MBA | Master of Business Administration |
MBV | Market Based View |
OEM | Original Equipment Manufacturer |
R&D | Research and Development |
RBV | Resource Based View |
ROCE | Return on Capital Employed |
S-C-P | Structure–Conduct–Performance |
SIF | Strategic Industry Factors |
SP | Stability Position |
SPACE | Strategic Position and Action Evaluation |
SWOT | Strengths, Weaknesses, Opportunities, and Threats |
SO | Strengths–Opportunities Strategies |
ST | Strengths–Threats Strategies |
WO | Weaknesses–Opportunities Strategies |
WT | Weaknesses–Threats Strategies |
UAP | Unique Advertising Proposition |
USP | Unique Selling Proposition |
About the Authors
Yusaf H. Akbar is an Associate Professor in Management at Central European University. With extensive teaching, research, and consulting experience in emerging markets (currently engaged in consulting and executive education in Bulgaria, China, Hungary, Latvia, Lithuania, Morocco, Poland, Russia, and Ukraine), Yusaf’s current research interests are focused on three topics: (1) the internationalization capabilities of SMEs into emerging markets; (2) nonmarket strategies of multinational firms, and (3) strategic impacts of the sharing economy. His current roles in the academy and beyond include founding editor of the International Journal of Emerging Markets and an advisor to governmental authorities. He completed visiting researcher positions at University of Trieste and the Wirtschaftsuniversiteit in Vienna in 2013. His consulting and professional references include Citibank, Deutsche Telekom, Siemens, Telenor, Texas Instruments, and Toyota. He is an active advisory board member to several emerging market start-up firms. Recent awards and significant projects include a research fellowship at the Institute for Advanced Studies in Budapest, Hungary. His teaching experience includes extensive teaching and executive education experience in more than 15 worldwide. He has published in peer-reviewed journals, including Journal of International Management, Journal of World Business, Cross-Cultural Management and Strategy, International Journal of Hospitality Management, Global Governance, Global Business and Organizational Excellence, Harvard Business Review, International Business Review, Thunderbird International Business Review, Journal of Air Transport Management, and World Competition. He has published two books, the first entitled EU Enlargement and Central Europe: Regulatory Convergence and the Multinational Enterprise (Palgrave, 2013) and another volume, Global Antitrust: Trade and Competition Linkages (CRC Press, 2003). He is co-editor (with Rustam Jamilov) of a book entitled Neo-Transition Economics (Emerald Publishing, 2015). He has served as an editorial advisory board member on the following journals: Thunderbird International Business Review, Journal of Asia-Pacific Business, and the European Journal of International Management. He has authored or co-authored numerous business case studies of both large and smaller entrepreneurial firms including BMB, ING Insurance, Datwyler, Philips, Smollan Group, Vendedy, Vienna International Airport, Zwack Unicum, and Hummus Bar.
Krassimir Todorov is an Associate Professor in Strategic Management and Business Modeling at University of Finance, Business and Entrepreneurship (VUZF), Sofia, Bulgaria. He holds a professional MBA degree in the field of Strategic Management from the Executive Academy of Vienna University of Economics and Business, Austria (2014–2016). As an International Residency Program, he completed a specialization in Mergers and Acquisitions in the Carlson School of Management, University of Minnesota, Minneapolis, USA. Additionally, he holds a PhD degree in Management Accounting from the University of National and World Economy, Sofia, Bulgaria, where he led classes in accounting, finance, and controlling (2001–2005).
Krassimir Todorov has been working for 12 years in two Bulgarian subsidiaries of Inchcape Plc, London (FTSE 250) – Toyota Balkans and TM Auto – authorized distributor and retailer of Toyota and Lexus (2002–2014). He has occupied various senior executive positions – Finance Director, Sales and Dealer Development Director and General Manager. During his work he has been involved in various international investments projects in Russia, Georgia, Azerbaijan, Romania, Macedonia, and Poland. Currently, Dr Todorov is working as a country manager in Bulgaria for the international company FCC Environment, headquartered in Vienna, Austria, part of the Spain group Fomento de Construcciones y Contratas (FCC), specialized in construction of large infrastructure projects (in Canada, US, Mexico, Brazil, Colombia, Chile, Peru, Panama, Costa Rica, Saudi Arabia, Qatar, and so on), as well as projects in the area of waste management (US, UK, and Central and Eastern Europe).