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Strategy for the Emerging MarketsDesigners Project: Afrotouch Brands ^☆ Case Study: Inchcape plc. - Part 1

Krassimir Todorov (University of Finance, Business and Entrepreneurship (VUZF), Bulgaria)

Yusaf H. Akbar (Central European University, Hungary)

Strategic Management in Emerging Markets

ISBN: 978-1-78754-166-5, eISBN: 978-1-78743-355-7

Publication date: 10 December 2018

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Todorov, K. and Akbar, Y.H. (2018), "Strategy for the Emerging MarketsDesigners Project: Afrotouch Brands ^☆ Case Study: Inchcape plc. - Part 1", Strategic Management in Emerging Markets, Emerald Publishing Limited, Leeds, pp. 1-41. https://doi.org/10.1108/978-1-78743-355-720181001

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