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Integrated Marketing Channels

Saroj Kumar Datta

Shamindra Nath Sanyal

Strategic Marketing Management in Asia

ISBN: 978-1-78635-746-5, eISBN: 978-1-78635-745-8

Publication date: 19 December 2016

Citation

Datta, S.K. and Sanyal, S.N. (2016), "Integrated Marketing Channels", Andaleeb, S.S. and Hasan, K. (Ed.) Strategic Marketing Management in Asia, Emerald Group Publishing Limited, Leeds, pp. 403-424. https://doi.org/10.1108/978-1-78635-746-520161014

Publisher

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Emerald Group Publishing Limited

Copyright © 2017 Emerald Group Publishing Limited