Green management and environmental sustainability: a case of ITC Green Center

Abstract

Subject area

The built environment

Study level/applicability

This case can be used for undergraduate and post graduate level business and management studies. The topics identified for this case study would be environmental management applicable to green management, corporate sustainability and financial planning, buildings conservation, sustainable constructions and projects and the hospitality industry.

Case overview

Mr Niranjan Khatri is one of the people involved in ITC's successful implementation of green management techniques. The key issue causing concern to management is how they initiate this new concept to the already existing and functional hotels in the country. The second key challenge is managing their stakeholders. Being in the service industry, customer service and convenience is of prime importance and at times they may be in conflict with the sustainability agenda of ITC.

Expected learning outcomes

Students should be able to analyse the importance of environmental management in the hospitality industry; recognize the operational constraints and legal obligations surrounding environmental performance in hospitality and tourism, Interpret environmental theory and work out an implementation plan for implementing environmental management in hotels.

Supplementary materials

Teaching note.

Citation

Singh, A., Rishi, M. and Shukla, R. (2011), "Green management and environmental sustainability: a case of ITC Green Center", , Vol. 1 No. 2. https://doi.org/10.1108/20450621111159859