The Dubai tennis ball machine

Abstract

Subject area

Ethics in IT, community informatics, management.

Study level/applicability

Undergraduate and postgraduate information technology and citizens' rights, strategic decision making.

Case overview

This case spotlights Athlete Sports in Dubai, United Arab Emirates (UAE). It focuses on the malfunction of the company's equipment that is rented from ABC Sports Equipment. Athlete Sports has been in the UAE over a decade and has positioned itself fairly at the top due to its qualified coaches and quality of facilities it provides. The case highlights the company's transition from owning equipment to leasing equipment that increases profits. However, it also sheds light on ABC Sports' venture into code reusability in order to upgrade equipments faster. The case looks closely at the ultimate consequences of ABC Sports' practice and the impact it has on Athlete's Sports' clients and the subsequent decisions the managers are expected to make.

Expected learning outcomes

This case can be used to teach strategic decision making, and ethics in information technology.

Supplementary materials

A teaching note is available on request.

Citation

Khan, Z.R. (2011), "The Dubai tennis ball machine", , Vol. 1 No. 1. https://doi.org/10.1108/20450621111110366