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Salience and corporate responsibility towards natural environment and financial performance of Indian manufacturing firms

Supriti Mishra, Damodar Suar

Journal of Global Responsibility

ISSN: 2041-2568

Article publication date: 3 May 2013

605

Abstract

Purpose

This study aims to examine whether salience towards natural environment influences the corporate responsibility towards natural environment. It further aims to test whether the corporate responsibility towards environment impacts the financial performance of firms.

Design/methodology/approach

The sample comprises 150 listed and non‐listed Indian manufacturing companies. Salience and corporate responsibility towards environment were assessed with the help of standard instruments and the data on financial performance of companies were procured from secondary sources. The study used hybrid models to analyze the data. In the measurement model, the convergent validity of salience and corporate responsibility towards natural environment were ascertained through confirmatory factor analysis. In the structural model, the hypotheses were tested.

Findings

Controlling the confounding effects of listing status of companies in stock exchanges, findings suggest that higher the salience of the environment, the more favorable is the corporate responsibility towards the environment. The favorable corporate responsibility towards environment increases the financial performance of firms.

Practical implications

By according salience to the natural environment and adopting responsible environment practices, Indian companies can improve their financial performance.

Originality/value

This study is the first of its kind in India to establish the link among salience of natural environment, corporate responsibility towards natural environment, and financial performance of firms. It reveals that salience accorded to natural environment leads to responsible business practices with respect to the environment that boosts the bottom line of firms.

Keywords

Citation

Mishra, S. and Suar, D. (2013), "Salience and corporate responsibility towards natural environment and financial performance of Indian manufacturing firms", Journal of Global Responsibility, Vol. 4 No. 1, pp. 44-61. https://doi.org/10.1108/20412561311324069

Publisher

:

Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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