To read this content please select one of the options below:

$44.00 (excl. tax) 30 days to view and download

Cross‐Functional Business Programs: Critical Design and Development Considerations

Timothy W. Aurand, Carol DeMoranville, Geoffrey L. Gordon

American Journal of Business

ISSN: 1935-519X

Article publication date: 28 October 2001

Issue publication date: 28 October 2001

252

Abstract

Well‐documented corporate demands for crossfunctionally competent employees have instigated a wide variety of efforts by the educational community to integrate business curricula. Many colleges and universities struggle to functionally integrate business programs that historically have been delivered by well‐defined, and often well‐siloed, disciplines. Drawing from the numerous published and unpublished case studies of cross‐functional integration attempts, this study develops a framework of critical issues to consider when developing an integrated program. The framework develops five major categories of issues (strategic, leadership, administrative, faculty, and student) to help universities identify typical program decisions and potential roadblocks that may inhibit the development of a successful program.

Keywords

Citation

Aurand, T.W., DeMoranville, C. and Gordon, G.L. (2001), "Cross‐Functional Business Programs: Critical Design and Development Considerations", American Journal of Business, Vol. 16 No. 2, pp. 21-30. https://doi.org/10.1108/19355181200100009

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

Related articles