Investigation of customer satisfaction in student food service: An example of student cafeteria in NHH
International Journal of Quality and Service Sciences
ISSN: 1756-669X
Article publication date: 20 March 2009
Abstract
Purpose
The purpose of this paper is to study the relationship between service quality, price fairness and customer satisfaction in student food service.
Design/methodology/approach
To construct a satisfaction model with these two antecedents and conduct a questionnaire survey among the student customers of SiB's cafeteria within NHH premises.
Findings
The survey results shows that quality factors such as food quality, variety, convenience and price fairness have a significant impact on students' satisfaction with the cafeteria, while the impacts from interaction and environment factors are not significant.
Research limitations/implications
More interesting findings would be shown if including the interaction of service quality and price fairness.
Practical implications
Management in student food service can utilize the result to improve students' satisfaction efficiently.
Originality/value
A new survey on students' satisfaction based both on service quality and price fairness, implication for an increasingly important student food service industry.
Keywords
Citation
Liang, X. and Zhang, S. (2009), "Investigation of customer satisfaction in student food service: An example of student cafeteria in NHH", International Journal of Quality and Service Sciences, Vol. 1 No. 1, pp. 113-124. https://doi.org/10.1108/17566690910945903
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited