Turning trash papers into gold: Entrepreneurship and international coordination of China's paper queen, Zhang Yin

Abstract

Purpose

The purpose of this paper is to examine how a Chinese entrepreneur, Zhang Yin, exercises international entrepreneurship in her paper recycle business – Nine Dragons Paper company, and has become one of the most successful female business women in the world.

Design/methodology/approach

The paper uses an in‐depth case study or storytelling approach to explain the economic success of a Chinese female entrepreneur, Zhang Yin and her Nine Dragons Paper company. The illustration of Zhang's global coordination is divided into three parts: first, from Shenzhen, China to Hong Kong; second, from Hong Kong to Los Angeles; and finally, from the USA back to her home country, China.

Findings

This case illustrates and concludes that the business success of a paper recycling enterprise, namely Nine Dragons Paper, is attributable to the global coordination efforts of its founder, Zhang Yin, who is able to identify profit opportunities around the globe. With correct foresight, Zhang Yin is able to overcome cultural barriers, and venture into foreign markets. Her international entrepreneurship and global coordination enable world resources to be allocated in the most efficient way.

Research limitations/implications

Austrian economics, using storytelling approach, can be a very useful tool in interpreting entrepreneurial behavior and business strategies.

Practical implications

The case provides us with an understanding of how the entrepreneur can earn profit by being alert to opportunities.

Originality/value

The case is the first of its kind to illustrate the international coordination function of a female Chinese entrepreneur and her paper recycle business.

Citation

Tony Yu, F. (2012), "Turning trash papers into gold: Entrepreneurship and international coordination of China's paper queen, Zhang Yin", Journal of Chinese Entrepreneurship, Vol. 4 No. 1, pp. 88-96. https://doi.org/10.1108/17561391211200957