The globalization of film business and its effect on the Malaysian film industry

Abstract

Purpose

The study aims to examine the impact of globalization of film business on the Malaysian film industry.

Design/methodology/approach

Interviews were conducted as the primary source of information from film industry players in Malaysia.

Findings

Globalization of film business gives an impact on the Malaysian film industry.

Research limitations/implications

This paper focuses on the Malaysian film industry and concentrates only on globalization of film business impact.

Practical implications

The results provide insights to the Malaysian film sector and other organizations of similar structure of how they could manage business strategies for improved business performance.

Originality/value

This paper is perhaps one of the first to investigate the impact of globalization on the Malaysian film industry.

Citation

Rosnan, H., Nazari Ismail, M. and Mohd Daud, N. (2010), "The globalization of film business and its effect on the Malaysian film industry", Business Strategy Series, Vol. 11 No. 5, pp. 325-332. https://doi.org/10.1108/17515631011080731