Selling politics to young people

Abstract

Presents the attitudes of young people to participation in UK politics. Distinguishes five types of attitude to politics, ranging from cynical opposition to active commitment; there is no evidence that young people are one group which is politically unengaged. Outlines factors which put young people off politics, followed by suggestions to increase their interest, including the introduction of citizenship lessons in the National Curriculum and the establishment of government departments specifically aimed at youth. Concludes that a balance is needed between engaging young people in the democratic process and exerting undue pressure on them to participate, and that the young are anyway often involved in issues which are essentially political even if they do not regard them as such.

Citation

White, C. (2003), "Selling politics to young people", Young Consumers, Vol. 4 No. 2, pp. 41-46. https://doi.org/10.1108/17473610310813799