One tune no longer fits all
Abstract
Examines the relationships between popular music and youth in contemporary Britain. Argues that in the last decade the pop music charts have become increasingly diverse and fleeting, also that various non‐chart genres now appear to be favoured by young people. Discusses the growing influence of music on young people as a way of satisfying the need to belong, and the contrary influence of age group on young people’s musical preferences; commercial radio remains a strong influence on the market. Contrasts the world of the pre‐teens with that of post‐puberty teenagers, and the worlds of teenage girls and boys as revealed through their scrapbooks, and argues that girls are more in tune with a popular culture that celebrates matriarchical girl power.
Keywords
Citation
Scott, B. (2002), "One tune no longer fits all", Young Consumers, Vol. 3 No. 3, pp. 49-56. https://doi.org/10.1108/17473610210813538
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited