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TOX‐bacco: call a spade a spade!

Alain Braillon, Gérard Dubois

Drugs and Alcohol Today

ISSN: 1745-9265

Article publication date: 17 June 2011

114

Abstract

Purpose

The paper aims to discuss the effects that using the correct terminology can have on smoking and smoking cessation.

Design/methodology/approach

The paper examines the language that the industry uses and the language it should be using. It explores the smuggling of cigarettes and the links to money laundering and terrorism.

Findings

The language that is used both shapes and reflects social values. Accordingly, inadequate language reflects inadequate involvement to face the challenges – over five million people die from smoking‐related diseases each year.

Originality/value

The paper highlights the harms of smoking and the harms of using ineffective terminology.

Keywords

Citation

Braillon, A. and Dubois, G. (2011), "TOX‐bacco: call a spade a spade!", Drugs and Alcohol Today, Vol. 11 No. 2, pp. 90-92. https://doi.org/10.1108/17459261111174055

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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