Relative efficacy of organizational support and personality traits in predicting service recovery and job performances: a study of frontline employees in Turkey

Abstract

Purpose

The purpose of this paper is to examine the relative efficacies of a set of organizational support mechanisms and personality traits in predicting frontline employees' service recovery and job performances.

Design/methodology/approach

Data were gathered through self‐administered questionnaires. A sample of 723 frontline hotel employees in Turkey serves as the study setting.

Findings

The study results show that organizational support is more effective in differentiating between high‐ and low‐performing frontline employees in the case of service recovery performance. However, job performance overall is more susceptible to the influences of personality traits.

Research limitations/implications

Replication studies in other regions of Turkey and other countries among frontline employees in the hotel industry as well as other service settings would broaden the database for further generalizations. Including other organizational support mechanisms (e.g. technology support) and personality traits (e.g. customer orientation) would shed further light on our understanding of the relative roles of organizational support and personality traits in predicting frontline employee performance.

Practical implications

In addition to providing organizational support to their employees, hotel managers should recruit individuals with the relevant personality traits for frontline service jobs. Using these strategies in tandem increases the likelihood of having high‐performing employees.

Social implications

From a macro standpoint, implementation of the strategies discussed here will benefit the hotels in Turkey which are in stiffening competition with their counterparts.

Originality/value

The study adds to the body of knowledge by investigating simultaneously the relative efficacies of organizational support and personality traits in predicting service recovery and job performances of frontline hotel employees in a developing economy.

Citation

Yavas, U., Karatepe, O.M. and Babakus, E. (2010), "Relative efficacy of organizational support and personality traits in predicting service recovery and job performances: a study of frontline employees in Turkey", Tourism Review, Vol. 65 No. 3, pp. 70-83. https://doi.org/10.1108/16605371011083530