A coordination analysis of the creative design process

Abstract

The creative design process is often characterised by high task uncertainty and tight dependency on other functions both within a firm and with external parties. Coordination thus plays a key role in integrating different functions related to the design process in attaining a common objective of delivering products to end customers. This paper examines coordination mechanisms and their determinants in the creative design process of a fashion firm. It is argued that coordination mechanisms are driven by a set of three determinants, namely responsibility interdependence, uncertainty, and conflict. Findings from the case study are presented and areas for future research are provided.

Citation

Simatupang, T.M., Victoria Sandroto, I. and Hari Lubis, S.B. (2004), "A coordination analysis of the creative design process", Business Process Management Journal, Vol. 10 No. 4, pp. 430-444. https://doi.org/10.1108/14637150410548092