Standing before the portals: non‐profit Websites in an age of commercial gatekeepers
Eszter Hargittai
(Sociology Department, Wallace Hall, Princeton University, Princeton, NJ 08544, USA)
480
Abstract
Explores what the domination of commercial interests online means for the visibility of non‐profit content on the Web. Makes specific recommendations to site owners on ways of achieving greater popularity. Concludes with an old phrase by online media experts – If content is king, then distribution is King Kong!
Keywords
Citation
Hargittai, E. (2000), "Standing before the portals: non‐profit Websites in an age of commercial gatekeepers", info, Vol. 2 No. 6, pp. 543-550. https://doi.org/10.1108/14636690010801717
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited