Hey presto! how to turn monopoly money into real money with a wave of the magic merger wand

Abstract

Sets out to debate the declaration “contest is king” in the context of the bid for Mannesmann by Vodafone AirTouch, discussing the somewhat imprecise concepts of convergence and multimedia. Concentrates also, on a previously unanswered question – with regard to rate of exchange between a cyberspace based company and a real economy company.

Citation

Curwen, P. (2000), "Hey presto! how to turn monopoly money into real money with a wave of the magic merger wand", info, Vol. 2 No. 4, pp. 379-389. https://doi.org/10.1108/14636690010801618