Computer acceptance in Greek SMEs

Abstract

Purpose

Owing to the unique computing needs and different IT adoption patterns of SMEs, research findings concerning larger organisations may not be fully generalisable to offer practical assistance for the successful utilisation of computers. This paper aims to focus on factors affecting personal computer acceptance, using data from 278 employees from Greek SMEs.

Design/methodology/approach

An aggregate structural model is developed, based on the technology acceptance model (TAM) and incorporating social influence, management support, perceived service quality and computer satisfaction factors, that was tested using structural equation modelling (SEM).

Findings

The results indicate that perceived ease of use is more powerful in explaining computer usage and satisfaction, whereas usefulness has a strong impact on intention. Moreover, the findings underline the importance of internal (management) and external support in achieving wider computer acceptance.

Research limitations/implications

Factors such as end‐user training, facilitating conditions, self‐efficacy and computer anxiety should be incorporated into the model for a more complete understanding of the factors that influence computer acceptance in SMEs.

Practical implications

The results indicate the importance of ease of use and usefulness perceptions, as well as computer satisfaction. Therefore management should pay special attention to the enhancement of such positive perceptions through adequate support and encouragement.

Originality/value

This is one of the few studies in the literature to incorporate intention, actual usage and satisfaction in a single model, which is tested using data from SMEs. Overall, the final model can explain 60 per cent and 54 per cent of the variance in actual computer usage and computer satisfaction, respectively.

Citation

Chatzoglou, P.D., Vraimaki, E., Diamantidis, A. and Sarigiannidis, L. (2010), "Computer acceptance in Greek SMEs", Journal of Small Business and Enterprise Development, Vol. 17 No. 1, pp. 78-101. https://doi.org/10.1108/14626001011019143