Trusting an auction
Adrian Griffiths
(Adrian Griffiths is Director of Vendigital, Swindon, UK.)
1766
Abstract
Examines the ability of online auctions to adversely affect relationships between suppliers and buyers. Buyers have to consider relationships with their own company, existing suppliers and new suppliers, building trust and being aware of competing objectives. This article considers how an auction changes the dynamics of these relationships, outlines the positives for using auctions but highlights some possible abuses of the system.
Keywords
Citation
Griffiths, A. (2003), "Trusting an auction", Supply Chain Management, Vol. 8 No. 3, pp. 190-194. https://doi.org/10.1108/13598540310484582
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited