Corporate communication: the American picture
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 June 2000
Abstract
Explores corporate communication as a global business practice and as an academic field of study. Presents the strategic nature of corporate communication, current practices, forces shaping it and its key functions. Discusses the issues of meeting the challenge of the future.
Keywords
Citation
Goodman, M.B. (2000), "Corporate communication: the American picture", Corporate Communications: An International Journal, Vol. 5 No. 2, pp. 69-74. https://doi.org/10.1108/13563280010372496
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited