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Chinese negotiation practice: a perspective from New Zealand exporters

Anna Stark (Consultant with TradeNZ. She is currently based in Auckland, New Zealand)
Kim‐Shyan Fam (Associate Professor in the Department of Marketing at the University of Otago, NewZealand and an Adjunct Professor at Huazhong University of Science and Technology, Wuhan, China)
David S. Waller (Senior Lecturer in the Department of Marketing, University of Technology, Sydney, Australia)
Zhilong Tian (Professor of Marketing and Strategic Management and Head of Department of Management, Huazhong University of Science and Technology, Wuhan, China)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Article publication date: 1 September 2005

3871

Abstract

Negotiation is crucial to business alliances, but this process can become more complicated if there are language barriers and differences in cultural values, customs, and lifestyles, such as Western businesses negotiating in the People’s Republic of China (PRC). Previous studies have presented models of the Chinese negotiating process but these are primarily from the US. This study examines the negotiating experiences of selected New Zealand investors who have had experiences negotiating either Foreign Direct Investment (FDI) or short‐term sales agreements in the PRC to create two conceptual models. The results provide some interesting insights for doing business in China.

Keywords

Citation

Stark, A., Fam, K., Waller, D.S. and Tian, Z. (2005), "Chinese negotiation practice: a perspective from New Zealand exporters", Cross Cultural Management: An International Journal, Vol. 12 No. 3, pp. 85-102. https://doi.org/10.1108/13527600510798088

Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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