Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569610130115. When citing the article, please cite: Paul Oakley, (1996), “High-tech NPD success through faster overseas launch”, European Journal of Marketing, Vol. 30 Iss: 8, pp. 75 - 91.

Citation

(1997), "Erratum", Journal of Product & Brand Management, Vol. 6 No. 4, pp. 260-274. https://doi.org/10.1108/10610429710186789