Punctuated equilibrium and the evolution of the product manager

Abstract

There has been overwhelming discussion about the death of the product management system. Focusses on how the product management system is changing, and how firms can best anticipate and manage this change. Claims organizational change is inevitable and that marketing organizations must anticipate and prepare for it. Concludes that product management is not dead – merely evolving and at a rapid pace, and that punctuated equilibrium provides a useful model for product management for the next “equilibrium” period.

Citation

Prevel Katsanis, L. and Pitta, D.A. (1995), "Punctuated equilibrium and the evolution of the product manager", Journal of Product & Brand Management, Vol. 4 No. 3, pp. 49-60. https://doi.org/10.1108/10610429510097645