Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008211. When citing the article, please cite: Jeffrey Durgee, (1987), “NEW PRODUCT IDEAS FROM FOCUS GROUPS”, Journal of Consumer Marketing, Vol. 4 Iss: 4, pp. 57 - 65.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 3, pp. 24-32. https://doi.org/10.1108/10610429210036834