Managing pollution efforts: how to turn pollution into profits ‐ part 2

Abstract

Examines how the environment can be used as a competitive weapon in business in relation to customer loyalty. Indicates how managers deal with this issue by means of the results of a questionnaire on pollution management. Concludes that there is enormous potential for profit in this field, not only for the company but also for the environment.

Citation

Denton, D.K. (1996), "Managing pollution efforts: how to turn pollution into profits ‐ part 2", Managing Service Quality: An International Journal, Vol. 6 No. 3, pp. 48-54. https://doi.org/10.1108/09604529610115894