From DP department to EDS – it is time for IT departments to consider branding

Abstract

Recommends that IT departments should give serious attention to branding to establish a more positive image and to convert the IT department from a corporate overhead into an equitable asset.

Citation

Melville, G. (1995), "From DP department to EDS – it is time for IT departments to consider branding", Managing Service Quality: An International Journal, Vol. 5 No. 6, pp. 6-8. https://doi.org/10.1108/09604529510796539