Measuring and monitoring service quality at Malaysia Airlines
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 April 1995
Abstract
Malaysia Airlines’ vision is to become an “airline of excellence”. Describes the various methods in place for feedback – how service quality is measured and monitored – in order to ensure that quality is maintained.
Keywords
Citation
Mat Zaid, A. (1995), "Measuring and monitoring service quality at Malaysia Airlines", Managing Service Quality: An International Journal, Vol. 5 No. 2, pp. 25-27. https://doi.org/10.1108/09604529510083558
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited