Service with a smile
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 February 1992
Abstract
Discusses the practices of the family‐owned Nordstrum company, an American firm which maintains the philosophy of customer service through its sales associates, offering the best service, selection, quality and value. Outlines the company history and structure and details its policy towards employees.
Keywords
Citation
Wells Miller, B. (1992), "Service with a smile", Managing Service Quality: An International Journal, Vol. 2 No. 2, pp. 103-105. https://doi.org/10.1108/09604529210029146
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited