Looking back to see forward in services marketing: some ideas to consider
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 October 2003
Abstract
The article considers the applicability of traditional attitude and other constructs in service quality research. It is suggested that the effects of perceived service quality may be masked by non‐linear relationships and under‐identified explanatory models. Constructs that might assist researchers and practitioners improve their service quality research and strategies are identified.
Keywords
Citation
Cronin, J.J. (2003), "Looking back to see forward in services marketing: some ideas to consider", Managing Service Quality: An International Journal, Vol. 13 No. 5, pp. 332-337. https://doi.org/10.1108/09604520310495813
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited