Airline industry strategic alliances: marketing and policy implications

Abstract

Describes the increasing use of strategic alliances in the international market by US domestic airlines. Gives specific examples. Delineates the policy issues and alternatives available to the US Department of Transportation. Expects that international strategies will be increasingly utilized by carriers in the future, as the international market will continue to be the fastest‐growing segment.

Citation

Milton Glisson, L., Cunningham, W.A., Harris, J.R. and Di Lorenzo‐Aiss, J. (1996), "Airline industry strategic alliances: marketing and policy implications", International Journal of Physical Distribution & Logistics Management, Vol. 26 No. 3, pp. 26-34. https://doi.org/10.1108/09600039610115027